Elementor
Elementor was a small mentorship company based in Vancouver, Canada. In an effort to appeal to a young adult demographic, the brand would need to be visually energetic and exciting, without compromising the professionalism.
I worked with the founder Dave Goto to come up with a simple brand that could be rolled out across traditional print and digital avenues.
Elementor Founder: David Goto
Design: Karston Smith
The logo’s form itself was also informed by a copper ornament in the shape of a hut that the founder had in their possession. The material, green oxidized copper, became part of the colour palette as well. The upward arrow for the roof became a symbol of upward trajectory.
The information booklet was gifted to every attendee and served as a guide for the event. It included maps, an agenda, and background on the guest speakers.
The website was a key component of this proof of concept. Ensuring a strong visual identity without compromising legibility was essential.
