Meetup Togetherfest 2018
What happens when you bring 100 highly-engaged users of your platform to NYC for a weekend to discuss the future of the product? Togetherfest. That was the goal was to create space to discuss hang-ups, what’s working, and where we can go with the help of our users.
My task was to create a unique visual identity that celebrated our Meetup community in a way that made our short guest-list of attendees feel apart of something exclusive and important.
Creative Direction: Carolyn Manning
Lead Design: Brendan Hayes
Design: Karston Smith, Chris Austin
For the logo, we commissioned calligraphic artist Emma Hands. The goal of the logo was to create something that was hand drawn to conjure a more personable feeling while still working alongside the pre-existing calligraphic Meetup logo.
The information booklet was gifted to every attendee and served as a guide for the event. It included maps, an agenda, and background on the guest speakers.
Overall, the event was a huge success. We saw an uptick in positivity surrounding the brand and a renewed sense of connection amongst the company and users. The success of this event eventually led to the spawning of other Meetup Togetherfests with one in London and the other in Berlin.
